How To Get Ideas
Visual Brain Dumping
1 Start Sketching
2 Set a Time Limit
3 Keep Moving
Forced Connections
How To Force a Connection
1 Choose a connection
2 Make two lists
3 Combine styles, messages, or functions
4 Choose one or more viable ideas
Action Verbs
How to Activate an Idea
1 Start with a basic concept
2 Apply a series of actions to the core image or idea
3 Step back and look at what you did
Everything from Everywhere
How to Get Everything from Everywhere
1 Be a sponge
2 Keep a sketchbook
3 Observe other artists and designers
4 Make a database
5 Work with a concept in mind
Rhetorical Figures
Basic Figures of Speech
1 Allusion
2 Amplification
3 Anastrophe
4 Anthimeria
5 Antithesis
6 Ellipsis
7 Hyperbole
8 Litotes
9 Metaphor
10 Metonymy
11 Paradox
12 Paranomasia
13Personification
14 Polyptoton
15 Repetition
16 Synecdoche