Icon, Index, Symbol
Three Kinds of Sign
1 Icon: shape, color, sound, texture. Rely on cultural convention
2 Index: points to its object rather than representing it abstractly
3 Symbol: abstract. the most common symbols we use are words
Collaboration
How to Collaborate
1 Sit together
2 Hear and be heard
3 Identity Leaders
4 Play
Co-Design
How to Co-Design
1 Identify co-designers to collaborate with
2 Define a question
3 Create a co-design kit
4 Listen and interpret
Visual Diary
How to Start a Visual Diary
1 Define parameters
2 Stick to the rules
3 Work in a series
4 Share your work
5 Keep going
6 Harvest the good stuff
Lost in Translation
How to Not Get Lost in Translation
1 Identify the languages and locales where your project or brand will circulate
2 Begin with the language most familiar to you
3 Research translations
4 Where possible, use words or symbols that are shared between languages
Concept Presentations
How to Make a Concept Presentation
1 Choose a format
2 Make an outline
3 Fill in the blanks
4 Keep it simple
How Do You Edit?
Rudy VanderLans
Work until it looks good
David Barringer
Dream, improvise, fail, try again
Erik Spiekermann
Create Benchmarks
Georgianna Stout
Go with your instincts
Ivan Chermayeff
Don't accept any direction easily. Rejection
Luba Lukova
A lot of research and reading. Trying different approaches even when you think you have found the right approach already
Ken Barber
Follow the project brief
Ben Kiel
Research, investigation, sketching.
Steven Heller
Selecting and self-analyze the best or worst solutions to problems.
Willi Kinz
Follow your instincts