P-1: EIC Event Promotion - The Concept Message















Design Brief-

Client (Sender): E.I.C. Environment Initiatives Committee 

Message: An event in mid February where the president of Bicycle Utah will give a speech/presentation on the relationship between bicycles, environment, and economics.

Audience: Students, faculty, administrators and anyone on or near WSU campus that are interested in bicycles and their impact on the environment and economics. 

Purpose/Objectives: To inform people of the event and encourage them to go.

Specifications:

Problem/Concept Statement: Concept Poster. Bauhaus typo-photo and the Conceptual Image. Takes advantage of the word + image relationship. Uses the communicative power of a conceptual image to get viewers' attention and solicit interpretation of the message.